Starting on 25 January the electric cars servicing the city of Athens run a message on World Wetlands Day. Launched by the MedWet Secretariat and the public transport company TRAM SA this awareness raising activity aims to sensitize the public about the value of wetlands.
With 60.000 passengers travelling on the fleet of electric cars on average per day this is an awareness raising activity that can have a significant impact. Moreover the variety of social groups travelling on the electric car system ensures that the message is received across a wide range of audiences.
Showing a fisherman at work in the Ramsar site of lake Prespa, South-East Balkans. the image highlights that healthy wetlands produce food and contribute to healthy people which is the message for World Wetlands Day 2008.
The campaign sor World Wetlands Day in the electric car system will run for 19 days between 24 January – 12 February.
Photo credit: Sofia Spirou
Updated on 1/29/2008 2:30:59 PM.